Create your own trend story

Masterclass 1

Discover how to select trends tailored to your company and brand identity in a structured and visual way. 

From abstract trends to opportunities

 

Basic techniques

With a personalised design-thinking approach, you will learn to recognise the brand identity, target group and main activities of your company in a structured way. Using ‘trend matching’, you will learn to link relevant trends to your business and brand identity. The ideal basis to discover new business opportunities!

Trend guide

The workshop starts with an explanation of the trend themes, based on the current trend guide, which serves as a starting point for the master class.

Discover how to select trends tailored to your company and brand identity in a structured and visual way. 

In the workshops you will learn methods to filter, select and translate trends into concepts that can be developed further at a later stage. 

Applications:

  • Branding: we will determine which emerging trends apply to your visual identity and target group and translate these to the best approach to renew your brand identity or keep it up-to-date.

  • you gain insight into the emerging trends and learn how to select and translate these to fit your company.

 

Goal:

  • Anticipating emerging trends.

  • Understanding the methodology for fitting trends into your business, tailored to your brand identity.

 
For whom?
  • Corporate teams (purchasing department, creative department, marketing department);

  • Creative professionals in schools and organisations.

 

Duration 4h

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