The visual identity of Ontrend Agency had to reflect what Ontrend Agency stands for, starting from our key values: looking into the future, open-mindedness, authenticity and clarity. This image says it all. It immediately inspired me to forge it into a colour palette. A neutral base that represents a blank canvas, complemented by light blue, a basic and timeless colour, with orange accents. A strong dose of pep. That is what I stand for.
A solid basis and starting point to translate the visual identity into a corporate identity, photography etc. I took so much pleasure in this quest that I do not exclude the colour pallet from ever changing. After all, we have to stay ON trend, right?