Tapping into a trend movement can only succeed if it meets 3 criteria.
1. Select a trend tailored to your range of products and/or services. The DIY trend, for example, will be much less successful when applied to specific brands whose target group expects a ready-made product.
2. Keep in mind that a trend is not an isolated concept but is embedded in your brand identity and your business. A trend is a puzzle piece that has to fit your product and brand. Only when the total picture rings true does your story come across to the consumer as authentic.
3. Keep the timing of your trend in mind. Who is your target group? In which sector will the trend be applied? Is the consumer ready for it? However strong your product or service may be, if the customer is not yet open to it, or if the trend is already outdated, the effort will be wasted.
Ontrend Agency collects and filters macro trends. We do this through a well-chosen focus on trends that are socially or technologically grounded. In other words, trends that will have a major impact on the consumer’s needs in the longer term. Tangible trends too, which can immediately be incorporated into your products and services.
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